Our Recent Stories

Spanning across the UK, Ireland and beyond, across a diverse range of sectors, here’s a glimpse into what our clients have been up to lately and our latest news from Impact.

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Tinsel, Tears and Timeless Campaigns: Our Favourite Christmas Ads

It’s Christmasssss…The festive season isn’t just about mince pies, fairly lights, and presents, it’s also the time when most brands go all out to capture our hearts – and our wallets – with unforgettable campaigns. No strangers to emotive brand content, Team Impact have ranked their favourite Christmas and holiday adverts over the years.

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Laura’s First Six Months at Impact / Working in PR

When I was six, I dressed up as a princess for World Book Day at school. “Can I be a princess when I grow up?” I asked my mum. She smiled, ‘Laura’, handing me my tiara, ‘You can be anything you want’. Well, mother of mine, with your boundless love and assured affirmations – oh boy, did you set me up for a fall from my castle. Bang in my early twenties, I can confidently declare that I am not a princess, nor have I been living in the magical kingdom I had anticipated, with flying unicorns and magical powers.

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An Impact Guide on AI & SEO

AI and SEO are becoming increasingly intertwined, and this guide explores how AI is altering SEO, and provides insights and actionable solutions, so you can re-evaluate your digital marketing strategy.

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An Impact Guide on Social Media’s role in the PR mix

Social media has become a key part of modern public relations, helping brands manage reputation, build awareness, and connect with audiences in real time. Today, PR and social media go hand in hand in any successful digital strategy.

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NI Financial Services firm Milecross acquired by Openwork 

One of the largest financial advice businesses in Northern Ireland, Milecross Financial, has been acquired by the Openwork Partnership. The acquisition is part of a strategic investment programme as the company continues its focus on growth. 

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Why are integrated communications key to building brand consistency?

When it comes to brand communications that deliver impact and connect with audiences with clarity one long-standing principle still rings true - consistency is key. Discover how a strategic, streamlined approach to brand communications can help your brand stay aligned and consistent.

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Leading heating technology manufacturer Grant, welcomes The Alliance for Zero Carbon Heating (TAZCH)’s landmark Renewable Heating Obligation (RHO) Report. 

The new report details how the Irish Government could slash residential heating emissions quickly, cheaply, without disruption to consumers and at zero cost to the taxpayer. This can be done by altering its proposed Renewable Heat Obligation (RHO) rates of 1.5% and 3% and introducing a 20% blend of renewable liquid fuels.

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2025 so far...The Trends Reshaping Communications in Northern Ireland 

How are we nearly half-way through 2025? This year is flying in and our team is using the nearly halfway mark to take stock on the trends and changes impacting brand communications across disciplines. With consumer behaviour changing and expectations ever increasing, strategic communications is an exciting place to be right now.

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Callow Events Unveils Destination Management Division

A leader in Northern Ireland’s corporate and private events industry for over 20 years, Callow Events has recently launched a new Destination Management division, making Callow Events Northern Ireland’s premier dedicated Destination Management Company (DMC).

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One of Northern Ireland’s first School Social Workers discusses the important role she plays in supporting student success

Charlene Hill decided early in her working life that social work was a career she would like to explore. Following a 10-year career in social work in Scotland, she returned to Northern Ireland in 2019 and began working for Belfast Health and Social Care Trust where she specialised in family intervention work. Then Charlene heard about a new role at St Ronan’s College, Lurgan, as a school social worker.

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