Our Recent Stories
Spanning across the UK, Ireland and beyond, across a diverse range of sectors, here’s a glimpse into what our clients have been up to lately and our latest news from Impact.
Tinsel, Tears and Timeless Campaigns: Our Favourite Christmas Ads
It’s Christmasssss…The festive season isn’t just about mince pies, fairly lights, and presents, it’s also the time when most brands go all out to capture our hearts – and our wallets – with unforgettable campaigns. No strangers to emotive brand content, Team Impact have ranked their favourite Christmas and holiday adverts over the years.
Sir James Galway’s Homecoming & Honorary Doctorate
On 15th November, Belfast-born and globally renowned flutist Sir James Galway returned home to Belfast to be honoured with an honorary doctorate from Ulster University.
Laura’s First Six Months at Impact / Working in PR
When I was six, I dressed up as a princess for World Book Day at school. “Can I be a princess when I grow up?” I asked my mum. She smiled, ‘Laura’, handing me my tiara, ‘You can be anything you want’. Well, mother of mine, with your boundless love and assured affirmations – oh boy, did you set me up for a fall from my castle. Bang in my early twenties, I can confidently declare that I am not a princess, nor have I been living in the magical kingdom I had anticipated, with flying unicorns and magical powers.
An Impact Guide on AI & SEO
AI and SEO are becoming increasingly intertwined, and this guide explores how AI is altering SEO, and provides insights and actionable solutions, so you can re-evaluate your digital marketing strategy.
New Aesthetics and Wellness Clinic Launches in Newtownabbey with Unique Wellness Lounge Concept
ERA Aesthetics & Wellness Clinic, Newtownabbey has been making waves in the local wellness scene with its client-first approach, and cutting-edge treatments.
Glasgiven Contracts Ltd celebrates 40 years of construction success with new Banbridge headquarters
Marking 40 years of excellence in construction across the Island of Ireland, Glasgiven Contracts Ltd has formally opened its new Banbridge headquarters, representing an investment of £3 million (€3.4 million) in the company’s future.
An Impact Guide on Social Media’s role in the PR mix
Social media has become a key part of modern public relations, helping brands manage reputation, build awareness, and connect with audiences in real time. Today, PR and social media go hand in hand in any successful digital strategy.
3T secures contract with Belfast City Council as first client for locally generated renewable electricity
Belfast City Council has joined 3T Power’s growing portfolio of clients based across Northern Ireland who are lowering their carbon footprints and supporting local economies by choosing renewable electricity generated locally in Northern Ireland.
NI Financial Services firm Milecross acquired by Openwork
One of the largest financial advice businesses in Northern Ireland, Milecross Financial, has been acquired by the Openwork Partnership. The acquisition is part of a strategic investment programme as the company continues its focus on growth.
Why are integrated communications key to building brand consistency?
When it comes to brand communications that deliver impact and connect with audiences with clarity one long-standing principle still rings true - consistency is key. Discover how a strategic, streamlined approach to brand communications can help your brand stay aligned and consistent.
Dermatology startup Granlab secures laboratory facilities and investment to accelerate growth
Northern Ireland 'cosmeceutical' startup and Queen's University Belfast spin-in Granlab has announced the establishment of state-of-the-art laboratory facilities in Belfast and the appointment of key scientific personnel, positioning the company as it advances its breakthrough dermatology skincare treatment towards commercialisation.
Building Brand Success with Proactive PR
Discover what brand success is and how strategic PR can boost your visibility, credibility, and long-term growth. Make headlines, not just noise.
Leading heating technology manufacturer Grant, welcomes The Alliance for Zero Carbon Heating (TAZCH)’s landmark Renewable Heating Obligation (RHO) Report.
The new report details how the Irish Government could slash residential heating emissions quickly, cheaply, without disruption to consumers and at zero cost to the taxpayer. This can be done by altering its proposed Renewable Heat Obligation (RHO) rates of 1.5% and 3% and introducing a 20% blend of renewable liquid fuels.
How to navigate AI and the rise of misinformation throughout Northern Ireland and the UK
With AI continually diversifying, and a constant flow of new apps, features, GPTs and more available, the communications and marketing professionals in Northern Ireland and beyond are facing a mixture of opportunities and challenges. Whether we like it or not, AI is quickly becoming a key part of our day-to-day processes and strategies.
2025 so far...The Trends Reshaping Communications in Northern Ireland
How are we nearly half-way through 2025? This year is flying in and our team is using the nearly halfway mark to take stock on the trends and changes impacting brand communications across disciplines. With consumer behaviour changing and expectations ever increasing, strategic communications is an exciting place to be right now.
Callow Events Unveils Destination Management Division
A leader in Northern Ireland’s corporate and private events industry for over 20 years, Callow Events has recently launched a new Destination Management division, making Callow Events Northern Ireland’s premier dedicated Destination Management Company (DMC).
One of Northern Ireland’s first School Social Workers discusses the important role she plays in supporting student success
Charlene Hill decided early in her working life that social work was a career she would like to explore. Following a 10-year career in social work in Scotland, she returned to Northern Ireland in 2019 and began working for Belfast Health and Social Care Trust where she specialised in family intervention work. Then Charlene heard about a new role at St Ronan’s College, Lurgan, as a school social worker.
From Kenya to Northern Ireland, social worker Jacinta McCaffrey’s amazing career has been enhanced by her drive to learn and develop
Jacintah McCaffrey’s nearly 25-year career in social work in Northern Ireland began in 2001 with her first role at a children’s residential home. However, every experience has been supported by her drive to ensure continued learning is part of her practice.
Grant Aerona R290 heat pump wins award for Outstanding Innovation
The Grant Aerona R290 air source heat pump has been recognised for Outstanding Innovation at the Plumbing & Heating Awards. The judging panel was so impressed by the Aerona R290 heat pump, that a new award was created in recognition of its outstanding innovation.
Grant invests €2.4 million in new generation heat pump designed for Irish climate
Globally renowned heating technology manufacturer Grant, with headquarters in Birr, Co. Offaly has announced the launch of its new-generation air source heat pump – the Grant Aerona R290, representing an investment of € 2.4 million.